It's easier than ever to track acquisition sources for new patients with Portal! 🚀
Shared by Simon
• April 15, 2024
In order to grow your business, it's essential to keep an eye on where patients are coming from, and what's attracting them to your practice.
With acquisition sources, patients can let you know how they heard about you, so you can identify which marketing channels are most effective. And with Dentally Portal, it's now easier than ever!
You might already be inputting acquisition source data manually, but traditionally this can be time-consuming and difficult to navigate. With our new feature for Dentally Portal users, patients can now select their own acquisition source when they sign up for your practice via Dentally Portal.
If you're a Portal user, you can mark acquisition sources to be visible in Portal - once you do, it'll show up for patients to choose on Portal:
So why gather patients' acquisition sources through Portal?
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Save time while gathering accurate data: setting sources up to show in Portal will take you minutes, and patients can provide the info with just one click! Portal takes all the hassle out, so that you can gather useful data more quickly, and focus your energy on other parts of your business.
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Decide what's worth spending your money on: the more data you have to work with, the better! If you can see that more patients are coming to you from a feature in a regional newspaper than from a local bus advert, you can make an informed decision on which advert is worth paying for in the future.
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Analyse sources within a particular timeframe: if you've recently run a campaign that lasted one month, you can filter your reporting down to that specific month to see if there was any increase, and compare it to a similar campaign you ran the year before.
You'll save time and learn more about how you're attracting patients - so you can improve your practice's growth through optimising your marketing strategies and allocating your resources more effectively.
But keep in mind! In order to benefit from this brilliant new feature, you'll need to make some changes in Dentally to link this feature with Portal.
Want to learn more about acquisition sources?
To find out more about how to use acquisition sources to optimise your marketing strategies, take a look at our handy guides on: